Process

For thinking, drawing, doodling, or designing, nothing can replace a sketchbook. With several on the go, there is never one more than an arm’s length away. As a cultivated habit, they’ve evolved to become a form of mental yoga that keeps the imagination active and ideas flowing.

Sketchbooks allow the visualization and exploration of a multitude of design solutions with a freedom unobtainable by computer.

Whether using pencils, pens, pencil crayons or markers, sketchbooks are not about making finished drawings, but recording ideas, inspirations and information.



Visually, nothing says ‘thinking’ better than a stack of tracing paper ideations. Tracing paper permits the exploration and refinement of several options quickly and efficiently.

The inherent quality of tracing paper allows for a constant refinement of one’s ideas as they move toward actualization, while remaining conceptual in nature.

Being able to show process instead of finished logos and identities, clients can see and understand these drawings as a product of a thought process. This helps to keep the focus on the idea, direction and, most importantly, the bigger picture.



With the introduction of the computer to the design process, the line between concept and production has been blurred beyond recognition—your thumbnail is your final art and your final art is your thumbnail—and it is imperative to understand from which perspective you are viewing in order to assess it accurately.

The computer is invaluable as a means to generate a wide variety of ‘sketches’ for clients that find conceptual work difficult to digest. And, for those clients unable to verbalize their desires, a multitude of ideas can be quickly produced in order to provoke a series of responses. Armed with this feedback it is easy to assess which direction(s) will lead to a solution in a timely and cost effective manner.