While it is rewarding to have been involved in the creation of award-winning work, it is my philosophy that design is a visual solution to a strategic problem. Though important, a design solution should not be measured by aesthetics alone. It must successfully resolve the nature of the defined problem as well as effectively obtain the client's desired bottom line.
My professional experience as a designer includes the development of brand identities for a wide range of clients, package designs for both national and private label brands, marketing solutions for real estate developments and the creation of corporate collateral for traditional and web-based companies. I am also a traditionally trained artist whose illustrations can be seen in much of my work.