Offering fast but healthy lunch options, The Garage Sandwich Co. Ltd. is a lighthearted study in all things sandwich. This intimate, casual parlour exists in a small nook in the hub of Toronto's Church & Wellesley neighbourhood.
Sandwiches are ordered à la carte or custom-built by completing a work order form.
Playfully exploiting a masculine aesthetic, the design remains true to the philosophy of the proprietors.
Serving a full selection of specialty coffees, mochas, teas and hot chocolate by event-savvy baristas, the Gourmet Beverage Company provides a premium experience for coffee connoisseurs and discerning beverage aficionados.
To create a compelling and convincing brand, several directions were explored to provide the necessary details and ambience to make it seem as though the company had been in the beverage catering business forever.
Logo, brochure and marketing material for Rivertrail Villages in Redmond, Washington.Located on 50 acres along the Sammanmish Rivertrail next to downtown Redmond, Rivertrail Villages is a community of four villages that are uniquely individual in design.
The project was sited for easy access to the rivertrail, and to allow for open spaces and an established hawk flyway through the site.
Condominium project on Fourth Avenue in Vancouver. B.C. Building was designed by André Molnar and the marketing material exploited the 'star quality' of this fashionable designer and his return to Kitsilano.
Project included the creation of an identity and logos for a three phase condominium project in Kitsilano, Vancouver BC.
The final brochure of this series employed metallic ink to differentiate the high-end nature of the product from the earlier phases. This strategy proved successful in terms of positioning and marketing, maintaining the initial excitement and buzz through all three phases of construction.
This strategy proved succssful in terms of positioning and marketing, maintaining the initial excitement and buzz through all three phases of construction.
Bayshore - ultimate upscale urban living. Winner of the 1998 Gold Georgie for best signage. Winner of the 1998 Gold Georgie for Best Advertising Campaign.
Drive-by traffic was presented with an early opportunity to see the fabulous Bayshore views of Vancouver's Stanely Park and the North Shore.
The brochure insert exploited Bayshore's stunning location with panoramic photography and used elegant type to help sell waterfront real estate worth over $60 million. Strategic marketing helped sell three towers of prestigious downtown property, by appointment only, in a slow market.
Astoria - an upscale urban low-rise, utilized a brochure that performed as a free-standing insert outside of the brochure folder and promoted with efffective advertising.
Winner of 2000 Silver MAME for Best Logo (Seattle Masters Builders Association). Winner of 2000 Mame for Best Brochure.Winner of 2000 NAHB Regional for Best Direct Mail and Best Brochure. Winner of 2000 Silver MAME for Best Advertising.
Advertisment for a condominium project in Vancouver, B.C. To combat the "leaky condo" fear prevalent in consumers at the time, the 501 offered a unique buy back program. Unfortunately, the offer had to be discontinued due to legal reasons. The ad concept drew upon the Roy Lichenstein/comic book direction of the original marketing material.
Shown are key components from a complete brand identity program created for Vancouver realtor, Amalia Liapis. Her refreshingly up-front positioning statement, 'We Sell Vancouver,' has allowed Amalia to parlay her enthusiasm for selling real estate into a major success story.
With her office in Yaletown, Amalia desired a design solution that would reflect her holistic, aesthetic approach to the business and attract a like-minded client demographic.
Urban(think).ca—for people intrigued by unique or unusual living spaces.
Marc Paillé turned his passion for architecture into a successful real estate venture that focused on unique architectural expressions.
Inspired by the work of expressionist postmodern architect Frank Gehry, the client wished to visually communicate thinking beyond the box—the 'box' being uninspired dwelling structures.
A complete overhaul of Eugene's previous brand identity was initiated in order to attract a higher socio-economic status of clientele yet remain accessible to current clients. This necessitated the creation of an extensive set of new marketing materials
A bold step from his previous image, this new look enhanced his professional standing as a highly successful realtor and allowed him to stay ahead of his cohorts in an extremely competitive business.
Logo and identity for Eugene Palermo and Neil Stephen's neighbourhood specific venture. As a forminable team of Toronto realtors, they decided to specialize in the well-known Toronto Yonge and St. Clair neighbourhood.
Logo and identity for Eugene Palermo and Neil Stephen's second neighbourhood specific venture. The success of Yonge and St. Clair lead them to go after the Riverdale area in a big way.
Susan Bodie, armed with a great concept, proceeded to reposition herself as the agent of choice for helping clients bridge the sometimes uncomfortable transitions that often accompany residential moves.
Evonne Dolphin is a certified executive coach and credentialized by the International Coach Federation. Through listening to Evonne talk passionately about her profession, a concept developed that centered around the core belief that coaching wasn't about teaching, but nuturing qualities inherent within the individual, or more conceptually: illuminating what lied beneath the surface.
Further to this concept, it was conceived that the role of coach was that of support for the individual. To convey this, a caryatid was used. A caraytid is a sculpted female figure serving as an architectural support taking the place of a column or a pillar supporting an entablature on her head.
It was an obvious choice to exploit the nature of Evonne's last name and attach it to a strong visual concept in order for it to be memorable as well as meaningful. To that end, dolphins, caraytids, water, and mosiacs were used as conveyances to enhance the visual message.