Logo for !dentity Crisis?, a new party game from the co-inventor of Balderdash. Players compete to identify the famous and the infamous, the real and the fictional, during two rounds of play.
The success of the visual identity was such that it became the basis for the package design.
Syl-la-bles is a game for all ages. The object of the game is to come up with the longest and most difficult words that begin with the letter of the space you land on. The longer the word, the more points you score.
Below are rejected concept designs for "Syl-la-bles". Click the game board for a larger view.
Below is the concept submitted after the rejection of the above (The client wanted a more 'universal' design).
Prototype of a new 'feel good' game that attempts to be the next 'Chicken Soup for the Soul' franchise (i.e. books, games, calendars, etc.).
From the copy on the back of the box: 'Give the "look on the bright side glasses" a try and see just how clearly you can change your life by changing your perspective. If it sounds easy, that's because it is, and more fun than you can imagine! Play the game that has everyone going from frazzled to dazzled and from stressed to blessed.'
These human biology kits (six in the series: Skeleton, Brain, DNA, Eye, Teeth and Heart) from SilverCorn Hong Kong, provide a great hands-on learning experience and an excellent understanding of the human body.
Each Biology-in-a-Box kit comes with a simple but detailed introduction to the subject and a model that kids can easily assemble.
With these Environmental Experiments box kits, manufactured by SilverCorn Hong Kong, children are able to perform simple experiments in order to learn more about environmental issues.
The Science-in-a-Box series includes experiments for Acid Rain, Air Pollution, Global Warming and Soil Quality.
Part of a new confectionery juggernaut, and aptly named Gross-cery Juice, these novelty drinks come with chewy tapioca brains, eyeballs and pumpkins that float in a beverage made with 10% fruit juice.
The candy industry uses terms like 'novelty candy' and 'interactive candy' to describe products with extreme flavours, grotesque or horrific themes, or 'play value.' Kids consume upwards fo $200 million worth of interactive candies each year, making this one of the fastest-growing segments of the $23 billion US candy market.
This series of low-priced Hallowe'en accessories, under the Scream Gems brand, has each product name written as a B-movie title (e.g. Attack of the Vampire Bats; Invasion of the Killer Ants; Return of the Glow-in-the-Dark Atomic Insects; Night of the Sinister Spiders, etc.).
Designed to emulate a cheap, off-register, two-colour print job, the Scream Gems girl is rendered in a coarse halftone dot and the entire line was printed on a recycled, unbleached cardboard stock.
Concept for a carbonated, flavoured iced tea beverage targeted at the jaded, yet affluent, youth market (males 13-24).
Positioned as an alternative to 'your Mother's iced tea,' it boasted the flavours of lemon and raspberry as well as the unlikely flavour of cola.
Revitalization and brand reorganization of L.B. Maple Treat's line of pure maple syrup products. Product line consisted of organic as well as regular maple syrup—each with multiple grades (Canadian & US).
The introduction of a sugar free product proved a complicated matter, brand wise, for a company whose reputation is quality pure maple syrup.
Fleming is a leading supplier of consumer package goods to independent supermarkets, convenience-oriented retailers and other retail formats around the country.
Marquee is Fleming's private label program. It included a complete soda line, chocolate chip cookies, Mexican-themed snack food (including tortilla chips, salsa, jalapeno catsup and bean dip), 'fun' snacks (caramel coated popcorn, peanut butter stuffed pretzels), and fresh fruit jam.
"Chunks Ahoy!" was Mr. Christie's attempt to go head-to-head with Loblaws President's Choice "The Decadent Chocolate Chip Cookie."
Interestingly, instead of creating a different brand, the brand managers insisted on leveraging off of the "Chips Ahoy!" equity and extending the "Ahoy!" line - despite the use of a superior batter and chocolate ingredients in the "Chunks" recipe. Perception, and line extension logic, would indicate to consumers that "Chunks Ahoy!" was the same cookie with just larger chunks of chocolate - a missed opportunity in creating a strong brand in addition to the "Chips Ahoy" flagship product.
A revitilization of Beatrice's Stirred Yogourt line, whose sales had started to decline - especially in the wake of Beatrice's premium Fruit Bottom product which had been recently redesigned.
The challenge was to increase sales and awareness of this product yet maintain a visual secondary postition to Beatrices's premium Fruit Bottom yogourt. This was accomplished by downplaying the type and exploiting the concept of a stirred product in bold illustrations that translated well given the printing process used.
Results were better than expected. Sales were up across the country and in some markets, specifically the Eastern provinces of Canada, the stirred yogourt out performed the premium Fruit Bottom product.
Illustrations for the third generation of no name products.
Challenge included the creation of systems to differentiate sku's across a product line (e.g. cookies or juice)
Within the juice category, for example, it was important to distinguish between pure juice, juice from concentrate, juice drink, and frozen concentrate.
Private label program for Montreal retailer Provigo. The challange was to position Zel! as national brand quality and to provide strong shelf visibility versus the leading national brand.
The WATT Group - Winner of the 1993 Package Designer of the Year award by Strategy Magazine. Zel! Diapers was one of three packages submitted.
In order to revitalize the private label product line, it was conceptualized to 'license' the illustrations created for the Quebec Provigo /Zel! packaging line and apply them to NYC's D'AG line.
Not a stranger to licensing visuals, the WATT group successfully implemented a similar program involving photography for the Finast private label packaging in the U.S.A. A win-win situation for both retailers, the D'AG New York market was sufficiently removed from Provigo's Montreal area to take advantage of this unique approach to package design.
Illustrations for Dr. Scholl's Work and Sport Comfort Insoles. The illustration acted as a window to showcase the product while visually underlining the contextual use (i.e. work vs. sport).
Package design and trade show booth for an "invisible glove" - a liquid polymer that bonds to flesh. This protective barrier inhibits cleaning chemicals, disinfectants, dyes, and other products while allowing the skin to breath.
Mock up and actual trade show booth specifically designed for a hair show in Las Vegas, Nevada.
With the launch of a package redesign, the new purple 'C' package confused consumers and caused a loss in market share. This subsequently caused the brand managers to panic.
After reviewing the problem it was discovered that there was a loss of an emotional 'hook' (Scott's Kittens, White Swan's Swan, Charmin's Bears, etc.) for the consumer - the main demographic being women between the ages of 18-45).
A back-to-basics approach to recapture the original package's equity was initiated to reintroduce the 'Cottonelle girl'. Once market share was reestablished, the 'Cottonelle girl' was redesigned to sport shorter hair and a bathrobe so as to appear less 'sexual'.
Conceptual work and exploration for WalMart USA (long before their introduction to Canada). WalMart initially started their private label food program with their version of the "Decandent Chocoloate Chip Cookie", and a selection of regular, diet and caffiene-free cola. They later expanded into a full-fledged private label food program including the cereal packages shown.
Illustrations were added to the generic package photography to create a "kid-friendly" line of cereal packages.
